This Is How I BAKE My Content!
Creating material regularly is a challenging task. That’s something I’ll give you. However, to be a successful content creator, you must produce content consistently.
I don’t have a really impressive content development process in place.
At the very least, it’s straightforward. However, it completes the task.
I’ve been forcing myself to produce at least one blog article per week since I started Medium. Add in a couple of weekly social media activities, and you’ve got a lot of content that needs to be produced regularly.
Several people have contacted me in recent weeks to inquire about my article development process. While I gently stated that it was not a big deal, it did cause me to reflect.
Over time, my content development method has developed. It’s simply that I didn’t write it down.
When I first started posting in 2009–10, my content development process looked something like this:
- Choose a topic.
There were four steps to this process.
That is all.
I’m confident that my current procedure has improved and gotten more polished.
It’s not just the method. Even the final product. Today, my blog posts perform much better than they did in 2011 or 2016.
While I have developed as a writer, I am confident that the system in place deserves credit as well.
That’s why I thought it’d be a good idea to write down my content development method.
It’s not a lot. There are only 6 steps in all.
1. Begin with a concept
Every piece of content begins with a concept.
You must have some form of notion, to begin with, whether it’s abstract thinking that needs to be turned into something concrete, a keyword, a theme, or a pre-written headline.
To begin, check your website’s stats and identify your top-ranking search terms.
Those are concepts.
Find the search phrases with the lowest rankings (that are nonetheless relevant to your business/industry.)
You would like to rank higher for those terms, thus those are ideas. Start typing terms related to your industry into Google and let the autofill option provide you with even more suggestions.
2. Create a headline
On average, 80% of visitors will see your title, but only 20% will continue reading your article.
This means you’ll have to come up with a catchy headline to encourage readers to read the rest of your blog content (and then share it).
Some copywriters will create 20 to 30 different headlines for a single piece before deciding on the ideal one.
You do, however, have a business to manage. Instead, I recommend using a headline generator to help you.
3. Creating an outline
I then return to my Word document and write an article outline.
This is when I break down the entire blog article into sections and ensure that each has enough substance. Outlining aids me in judging the article’s flow.
4. Conduct additional research (if needed)
If I believe I don’t have enough information on a particular topic/section while drafting the plan, I conduct more research.
This doesn’t happen for all of my blog pieces, but when it does, it adds a lot of value.
This type of research normally doesn’t take me long because I’m looking for a very precise set of data.
5. Proof-read, and add images
The cake is ready for the cherry on top now that it has been baked.
Even when scanning the content, I conduct a rapid read-through and bold all crucial terms that I don’t want my reader to miss.
Then I make the blog article and include all pertinent imagery/video/GIF/sketch/rich media.
This takes me anything between 10–20 minutes, according to the article.
6. Recycle and repurpose
There’s good news if consistently developing new material appears to be a challenging chore.
Repurposing and recycling content is an excellent approach to getting the most out of each piece you produce.
If a blog piece is exceptionally popular, consider turning it into a podcast episode or a social video. I do this on my YouTube channel.
In this manner, you may continue to improve your high-ranking and well-received results by repurposing your old material in new formats.
It takes a lot of effort to establish a content-creation process. However, in the long term, the time and effort are well worth it.
You’ll find it simple to write high-quality articles and achieve your content creation and business strategy once you’ve established a repeatable procedure.